Tag

Page Loading Speed

Page Loading Speed

Faster the Page Loading Speed, Better the Results

ecommerce cro | 6 Comments

Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower.

Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love.  For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every second of performance improvement. This shows that every second counts. Read More