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market research

Market Research

Back to the Basics: The True Value of Market Research

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The first step to creating a successful campaign is to understand who your audience is. A company selling luxury items and a company selling cheap value items will have two different target audiences and should be treated as such. This could easily get lost in the process of reconfiguring your website, worrying about shipping, and all the other tedious tasks that business owners need to do. However, it is important not to overlook market research. Read More