All Posts By

Deana

Wish Lists

How Wish Lists Could Help You Increase Sales

ecommerce cro | No Comments

Wish lists aren’t just for Santa anymore. They are for you and your customers, helping to save their favorite items to come back to at a later date.

There was a recent study done by Metrilo where they picked 50 stores and compared the sales in the 6 months before and after implementing wish lists. They found that sales increased by a whopping 19.3% on average. Read More

CTAs

Secrets of Successful CTA Buttons

ecommerce cro | 12 Comments

Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are. These factors are explored below, giving you a guideline to follow on how to make your CTAs as impactful as possible. Read More

Page Loading Speed

Faster the Page Loading Speed, Better the Results

ecommerce cro | 6 Comments

Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower.

Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love.  For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every second of performance improvement. This shows that every second counts. Read More

Free Shipping

Why Free Shipping is Worth It

ecommerce cro | No Comments

After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site.

Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in purchasing more items at once. In fact, 52% of American shoppers have added items to their e-commerce shopping cart to qualify for free shipping. So not only will free shipping get people to follow through with their purchases, but it could actually encourage your customers to purchase more items. Read More