Wish Lists

How Wish Lists Could Help You Increase Sales

ecommerce cro | No Comments

Wish lists aren’t just for Santa anymore. They are for you and your customers, helping to save their favorite items to come back to at a later date.

There was a recent study done by Metrilo where they picked 50 stores and compared the sales in the 6 months before and after implementing wish lists. They found that sales increased by a whopping 19.3% on average. Read More

CTAs

Secrets of Successful CTA Buttons

ecommerce cro | 12 Comments

Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are. These factors are explored below, giving you a guideline to follow on how to make your CTAs as impactful as possible. Read More

Page Loading Speed

Faster the Page Loading Speed, Better the Results

ecommerce cro | 6 Comments

Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower.

Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love.  For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every second of performance improvement. This shows that every second counts. Read More

Free Shipping

Why Free Shipping is Worth It

ecommerce cro | No Comments

After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site.

Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in purchasing more items at once. In fact, 52% of American shoppers have added items to their e-commerce shopping cart to qualify for free shipping. So not only will free shipping get people to follow through with their purchases, but it could actually encourage your customers to purchase more items. Read More

Chatbots

What’s the ROI of a Chatbot for Your Store?

ecommerce cro | No Comments

70% of millennials prefer to shop online and spend 6 hours per week doing so. They also prefer using text messages over emails to communicate with businesses on their smartphones.

40% of shoppers don’t mind getting help from an AI tool.

Furthermore, 80% of businesses either already use or plan to use chatbots by 2020. Read More

Guest Checkout

Why You Should Offer a Guest Checkout

ecommerce cro | No Comments

According to Baynard Institute, the average shopping cart abandonment rate for e-commerce stores hovers around 68.63% (as at January 2016). This means that 7 out of 10 people leave your site after committing to the purchase process.

28% of US online shoppers abandon their cart because they don’t want to register/create account just to make a purchase. And that alone is why you should offer a Guest Checkout experience on your store. Read More

Mega Menus

Should Product Categories Be Listed Directly in Your Menu?

ecommerce cro | No Comments

Baymard Institute recommends to place the main product categories directly in the main menu. This means that the level 1 navigation in the header menu (on desktop) or the burger menu (on mobile) is your main categories. That way, visitors can get a quick glance at what your site offers without having to click, hover, or scroll.

Here’s the best combination I figured out so far: Read More